In the escalating economic tensions that have come to be dubbed the new Cold War, much focus has been placed on trade wars, sanctions, and geopolitical maneuvering between global superpowers. Yet, a critical sector that has been largely neglected in these discussions is the retail market. This sector, foundational to the global economy, faces profound implications as economic policies shift and international relations sour. Retail businesses, ranging from small local shops to multinational chains, are at the frontline of economic impact. Tariffs and trade barriers disrupt supply chains, leading to increased costs for goods that are often passed on to consumers. This not only affects pricing but also availability, with certain products becoming scarce or significantly more expensive. The ripple effects of these disruptions are felt most acutely by smaller retailers who lack the financial resilience of their larger counterparts. Moreover, consumer behavior is influenced by the broader ec...